Observational Research // Information Design // Future Mapping (Strategy)
A few years ago, PARAGRAPH was brought in to help Best Buy’s marketing group and in-house advertising agency define their unique point-of-view on the future of marketing communications. An internal workshop was set up where we introduced some controversial and thought provoking theories to over 20 key Best Buy employees. The workshop generated new ideas that added purpose and clarity to their marketing approach. We subsequently used these ideas and synthesized them into a dynamic whitepaper that was shared internally and helped restructure Best Buy’s marketing group.
"When I joined Best Buy, one of my first moves was to call Dan and the team at Paragraph. As you'd expect, Paragraph brings deep research and analytics expertise to the table, but you can get that other places too. What sets Paragraph apart is their ability to breathe life into data and glean unexpected insights that give creative teams the fodder they need to do surprising and relevant work. I can't recommend them more highly."
— Tom Nowak, Chief Creative Officer, Best Buy