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Change your questions, change your fortunes

We believe a brand is only as good as the questions it asks – about its products, its customers, its reason for being. Too many brands default to answering the obvious question. But if everyone is asking the same questions in the same way, how does that yield any sort of competitive advantage? That's why we think to truly uncover new, undiscovered territory, it’s imperative to uncover better, overlooked questions. We call these “reframes,” and they underpin everything we do. After all, the true value of market researchers and brand builders is not in their ability to answer questions, but in asking them. And in asking the right ones.

We’d love to help your team ask better questions. Leave your details below or email us at hello@theparagraphproject.com and we will get in touch with you shortly.

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