The 12 Virtues of Smaller Thinking, Vol. 01

Over the years we PARAGRAPHER's have, as a group, become passionate about a few things. The spinach salad at the deli across the street, short commutes to the office and experiencing four distinct seasons of weather are among them. But we also know that things often change over time, so we fancy that our minds are kept open to new experiences. And that we might never submit our improvisational spirit to one way of thinking. There is, however, one tenet that continually pervades our collective work. This is the philosophy of smaller thinking. Smaller thinking is the way we approach our questions and our answers. It's how we choreograph our meetings. It's how we designed our office. Truth is, the whole world has become a smaller, more nimble place. We believe that our way of thinking about marketing, branding and advertising must also evolve in similar ways. Gone are the days of huge initiatives that take months or years to fabricate and that are inevitably out of date at the moment of their inception. Awesome -- we were finally able to use "inception" in a post.

To make this school of thought crystal clear for you, the valued visitor, we've identified 12 virtues of smaller thinking and we'd like to share them with you. One small, digestible bite at a time. Over the course of 2011, we'll make a free desktop wallpaper available each month that commemorates a single virtue of smaller thinking. Each one will be unique in appearance -- a PARAGRAPH original, if you will. The monthly desktop will serve as a way for interested parties to keep on the "smaller" path. We hope that you'll find the virtues interesting, useful and compelling enough to employ into your own working ways when the time is right.

Our first virtue of smaller thinking is Ambition. This is not the base ambition to conquer, as in sleazy win-at-all-costs partisan politics or menacing helmet-to-helmet hits on defenseless quarterbacks. It's the ambition, or inner drive, to excel in our own right, in our own ways and because of our own skills, beliefs and direction. This drive forces us to DO more than THINK. So it follows that action is the inevitable result of this good-natured sense of ambition. This is a good thing, because without action, well, nothing gets done. There are entire business platforms built on this concept (link to Behance?). Sure we need to make good choices -- we'll get to that part in another post. For now, we just want to focus on doing more, learning from it and becoming better at what we do. Constantly. As we all start the new year with high hopes, let's focus on our ambition to do well by ourselves and by others. Before you know it, 2010 will be so last year.