We're currently looking into ingenuity as part of our #smallthinking series. I got a firsthand experience of what ingenuity looks like yesterday, when I was privy to a tour of the Shopbot facility here in Durham, NC. I was excited to see what I thought was one machine, but what turned out to be several working units and some higher level concepts floating in the ether. The folks at Shopbot, including Ted Hall, the founder, are obsessed with details. They make sure they have the best quality rails, motors and electronics to run their super-cool digital fabrication machines. Partly, because clients clamor for them, but partly because Ted wants to make sure the machine runs well enough for his own use if nothing else. He really believes in the Shopbot mission which seems to be placing digital fabrication capabilities in the hands of people who might not otherwise be able to enter the category. So while some of their competitors charge MUCH more for comparable machines, Shopbot keeps putting out hi-test units at a fraction of the cost. There are currently about 7,000 or 8,000 machines in use across the country.
It's really cool to see these machines at work. They sound like Star Wars droids at work, but with much less sarcasm. Their movements are precise. I walked on the floor at the Durham facility with a notion of typical applications: wood, routers, furniture, signage, etc. Nothing too fancy. But Ted changed the trajectory of my thinking by placing these tools into the realm of digital fabrication. To him, digital fabrication is not about automating old ways of making things. It is really about finding completely new ways of making new products. Bringing ideas to life. For example, we saw a 5-axis machine that basically cuts out the tray you place your mini-pretzels on when you're in an airplane. Somebody has to make these things, right? The Shopbot enables the designer to build in certain features that would otherwise require two or more machines. Anyhow, think of this machine hooked up to a Kinect, so that anyone could carve out human figures with a few mouse clicks. Woah! That's a new way of getting something done.
So the inspiration I took away was to constantly look for news ways of doing things. Try them out. See what works. Keep asking " What if?" There's a lot of ingenuity going on in the Shopbot brain trust. A lot of "what if?" questions. And, it seems, a few answers to boot.