METHODS

Like finding an untapped oil reservoir, uncovering new insights is both messy and lucrative. For sure, the past few decades have led to more and more sophisticated research tools. There are sharper drill bits than ever, so to speak.

But what good is it to have a sharp drill if you’re drilling in the wrong place? And what advantage does it give you to drill in the same location as your competitor? 

By using old research methodologies in new ways and inventing new methodologies unique to each client’s research objectives, we explore more territory, more quickly, to find insights that others overlook.


A SAMPLING OF OUR METHODS:

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Online
Anthropology

Whereas most social listening is just that — listening — our approach utilizes a suite of tools and frameworks that aid in truly understanding deeper motivations and behaviors.

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Mobile
Ethnographies

Mobile journaling sets the stage for real-time responses across different forms of media. It's like having a reporter in the field, only they are reporting on themselves.

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Segmentation
Studies

Our approach to segmentation is mix of art and science. We use surveys, Simmons analysis as well as factor and cluster analysis to create tight (and actionable) segmentations.

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Brand Equity
Studies

Many researchers look for how ads affect sales. We look at how ads affect brand perceptions and how these perceptions of a brand affect sales. It's a much richer approach.

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Collaborative
Worksessions

We prefer working collaboratively with clients, often through a series of interactive worksessions. These sessions maximize the efficiency of our work and client budgets.

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Non-Traditional
Focus Groups

We've found a more creative environment allows respondents to open up and think more freely than a sterile, traditional facility.

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Consumer
Journals

Journals help us gather insights about consumers, and their habits. Filled with user-generated content, they offer rich insights that tell stories.

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Shop-Alongs
and Live-Alongs

By tagging along on shopping trips and other relevant activities, we're able to be in the experience rather than only hearing about it afterward.


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Attribute
Jujitsu

We added a surprise to lucky ATM users. It was no surprise that the number of ATM users increased.

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Category
Redefinition

By opting into a new category, we helped an pro sports league distinguish itself and gain sponsors.

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Consumer
Translators

We enlisted grandkids as translators to help articulate the unmet technology needs of their grandparents.

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Contradiction
Search

To understand drivers of luxury brands, we needed to look no further than their personalized tags.

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Different Users.
Different Uses.

A new in-school publishing program using an online publishers tool increased demand and visibility. 

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Dollar
Decides Test

Our creative testing methodology included 3 logos, t-shirts and E-bay. Money talks!

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Expert
Panels

There are experts all around us... on any topic imaginable. And they are waiting to help you.

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Find
Co-Conspirators

With a few relevant partnerships, brands can leverage greater resources to reach marketing goals.

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Give
to Get

Instead of pushing product, an online boutique built a community of loyal brand ambassadors.

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Insight
Bounty-hunting

Instead of traditional research, we created a contest that yielded unique insights, FTW!

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Language
Diagrams

We used shorthand taken from interviews to map out a shift in messaging for a new advertising campaign.

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Locate
the Vacuum

A bank's stock price rose 10x the industry average once they began serving an underbanked target.

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Movement
Identification

An upstart company gained relevance by moving beyond a transactional presence to a higher purpose. And more customers, to boot.

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Pictures
Speak

Internal teams created collages of their competitive landscape. These unlocked new opportunities that led to a new product.

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Storytellers
Exercise

We gave an assignment to screenwriters — their stories revealed a strong emotional connection that led to a brand strategy update.

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