Miss Competence and Miss Controversy.

The one thing that the whole Miss California dust-up has taught us is that controversy is powerful... sometimes more powerful than competence. Her divisive statements forced people to take sides. It made those passionate about the issue speak up and join in the conversation.

Miss (long-forgotten) North Carolina was the most competent of the contestants. She left with the crown. But Miss California will be leaving with more speaking engagements and endorsement deals – for better or worse.

Being competent is rarely enough.