The danger of targeting a demographic.

Don’t get me wrong, I’m all for stereotyping and over-generalizations. It’s kinda like putting your brain on auto-pilot. Look, over in the produce aisle... check out that senior citizen. He’s afraid of computers. That young, single woman two aisles over is probably really into shoes. Oh, that guy picking up the bottle of organic wheatgrass... that’s a liberal. He must hate America. See how easy that is?

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