Virtues of Smaller Thinking Vol. 1: Hunger

Over the years we PARAGRAPHER's have, as a group, become passionate about a few things. The spinach salad at the deli across the street, short commutes to the office and experiencing four distinct seasons of weather are among them. But we also know that things often change over time, so we fancy that our minds are kept open to new experiences. And that we might never submit our improvisational spirit to one way of thinking. There is, however, one tenet that continually pervades our collective work. This is the philosophy of smaller thinking. Smaller thinking is the way we approach our questions and our answers. It's how we choreograph our meetings. It's how we designed our office. Truth is, the whole world has become a smaller, more nimble place. We believe that the ways of thinking about marketing, branding and advertising must also evolve in similar ways. Gone are the days of huge initiatives that take months or years to fabricate and that are inevitably out of date at the moment of their inception.

Awesome -- we were finally able to use "inception" in a post.

To make this school of thought crystal clear for you, the valued visitor, we've identified the "Virtues of Smaller Thinking" and we'd like to share them with you. One small, digestible bite at a time. Each month, we'll make a free desktop wallpaper available commemorating a single virtue of smaller thinking. Each one will be unique in appearance -- a PARAGRAPH original, if you will. The monthly desktop will serve as a way for interested parties to keep on the "smaller" path. We hope that you'll find the virtues interesting, useful and compelling enough to employ into your own working ways when the time is right.

Our first virtue of smaller thinking is hunger. This is not Homer Simpson hunger, or Chris Cornell Temple of the Dog hunger (that's for all you products of the 90's out there). It's the hunger, sense of urgency or inner drive to excel. Not to beat the hunger metaphor to death, but some call it fire in the belly. This drive forces us toward DOING more than THINKING, so it follows that action is the inevitable result of our pressing need for results. This is a good thing, because without action, well, nothing gets done. There are entire business platforms built on this concept of doing more. Sure we need to make good choices about what we pursue and to what lengths -- we'll get to that in another post. For now, let's identify what we're passionate about and at least follow that lead for a while without reservation. It's still a new year, and we can chart our own course. Let's set the tone within ourselves for a year of passionate pursuits.



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