Thanks for traveling with us through a year -or so- of #smallthinking. For those just joining us, we are taking our faithful following (I can say faithful because we oblige an intimate crowd) through the process of ideation and execution. Our notion is that smaller ideas get to live, breathe, evolve (and we discuss this in more depth over on Facebook). Whereas, big ideas get to fester, fabricate and #fail. Not always. But the reality is, to coin a phrase, "It's a mad, mad world." A world that's waiting for you to either a.) blow up (in a good way) or b.) just blow up. We are all citizens of this impatient world. In fact, some say today's Gen Y-ers never even learned patience. The push forward is intense, even crushing at times, from the news cycle, to the sports world, to the art world, to the advertising world, and so on. It would seem impatience is a universal truth. What do you think?
Let me be clear. We're not advocating impatience by way of thinking smaller. We are, however, acknowledging it. And attempting to learn from it, understand it and use it to our advantage. With any project there comes a time… like now if you've followed our #smallthinking project… when one can get into a bit of a rut. The optimism that accompanies the launch of any project is accompanied by a healthy dose of adrenaline. In my case it is also accompanied by this, or this or these. Once the going gets tough, our instincts, which we've mentioned before, compel us to reevaluate the strategy, move the goalposts or maybe just cut and run. This is the point where we need a strong stomach. Second guessing a project's worth is one of the the first major hurdles to success. And let me just say there will be more.
So how can we channel impatience toward something positive? Well, it starts by realizing that our impatience is healthy in the early stages of a project's development. We are still hungry. We wish to see our idea through to fruition. But we haven't trended yet. Yet! What does that mean? The short answer is it doesn't mean our concept is dead. It may be dying for a number of reasons, but it's not dead. Check the airway! Begin compressions if needed! Once we acknowledge we're still in the game, we can reassure ourselves that our impatience isn't a calling card for the endeavor at hand. In many ways it's a reassurance that we still care.
So take a deep breath. Not every musician works with Cole Haan before they release a major label album. Not every artist is an international superstar at the age of 22. Not every US President is elected in his forties. These folks were impatient with their reality, for sure. They found a way to channel their impatience into next steps. So we are aiming for practical impatience here, not the meteoric kind.
The cold reality is that impatience can lead us to failure if we give in to its whims. And then we move on to the next thing. And the next. You get the picture. Sometimes a slow burn is where the magic's at. In the end, nothing is really finite, except as they say, death and taxes. BTW, if either of these are a problem, we have bigger issues to face. Anyway, we should be just as impatient with failure as our own optimism. And we needn't view these difficult teaching moments so much as our defining moments. We should see them for what they really are -- teaching moments. Where we are in the process (early on, mind you), we are allowed rebuttals and recourse. But we will hopefully learn from our miscues. It should be easy to see how impatience and conjecture and ambition and failure are good things. At least for now.