Brand Strategy Sprints are designed to help any brand — big or small — uncover and articulate its core essence with clarity, quickly. It is a two-week, hands-on process for answering critical business and communications questions through collaborative worksessions, scrappy research, prototyping solutions, pressure testing potential directions and crafting a compelling brand strategy. Scroll down for more info — we're channeling the process in keeping everything brief.
Over the past decade, we have worked with over 200 brands across dozens of categories. Through these experiences we've scrutinized every component of our processes to develop brand strategies and hone our methods to identify the most important conversations to have and the most efficient research methods.
DAYS 1 & 2
OBSERVE + ORIENT
The first step in the process is about getting our bearings. Through a series of smart questions and collaborative exercises, invaluable information can be gathered from key stakeholders and provide the foundation for success.
DAYS 3, 4, 5
INVESTIGATE + INTERPRET
Upon establishing a clear focus on what needs to be learned, the INVESTIGATE + INTERPRET phase breaks down research objectives into small, quick hit insight missions that can capture new information quickly and inexpensively.
DAYS 6, 7, 8
SYNTHESIZE + SHARE
The difference between information and inspiration is in the ability to take data, connect dots, and identify new, yet-to-be-seen opportunities. The SYNTHESIZE + SHARE phase is designed to help us do just that.
DAYS 9 & 10
PACKAGE + PRESENT
We haven't crossed the finish line yet. Although the answers may be in hand, it's important to frame up the recommendation and deliver it in a way that gets people excited to take action.
The Brand Strategy Sprints were inspired and refined through engagements with some of the most progressive brands in the world.
The tools, frameworks, and processes of the Brand Strategy Sprints have helped clients address a wide array of strategic challenges.
The Brand Strategy Sprints lift the veil on the often too-cerebral strategy process of your everyday brand strategy development. Too often there's much harder work, not smarter work, when it comes to developing brand strategies. Our sprints leverage over a decade of experience in offering just enough to get any brand started down the right path. Here's what will be brought to bear:
+ Seasoned experts in facilitation to extract institutional knowledge and align on key business opportunities and objectives
+ Immense catalog of syndicated data on consumer behavior and marketplace dynamics
+ Twelve primary research tools that can be fielded in three (3) days or less
+ Proprietary tool to pinpoint which eternal human motivations drive preference in your category
+ Multi-disciplinary team of researchers, strategists, writers, and designers with an eye toward how a brand lives in the world
+ Entrepreneurial companies with limited budgets, but big-brand aspirations
+ Non-profits that want to fine tune their messaging without incurring huge costs
+ Larger companies that need to launch new products or supporting sub-brands with smaller budgets
The two-week Brand Strategy Sprint costs $25,000.
Don't need a full Brand Strategy Sprint? Individual research methodologies and workshops can be run as smaller, discrete projects.