BUFFALO WILD WINGS
Ask & Answer Research // Observational Research // Experimental Research // Information Design // Future Mapping (Strategy)
With the healthy eating craze firmly planted in dining culture, we were tasked with helping Buffalo Wild Wings understand specifically how their visitors prioritize healthy options when eating out. Through a series of mobile ethnographies, eating diaries and an expert panel, we identified seven different healthy eating strategies which led to a unique, ownable healthy eating POV that spoke directly to their visitors unmet needs.
"PARAGRAPH is a great partner. They bring an innovative and unique viewpoint to research, and they have an uncanny ability to put even the most difficult clients at ease with their research approach and ideas."
— Director, Consumer and Market Insights, Buffalo Wild Wings