Observational Research // Future Mapping (Strategy)

While the Great Recession had somewhat slowed the sales of Copper Mountain's lift tickets to locals, it really took a toll on the number of bookings from out-of-state guests. To create the biggest impact, we recommended focusing the budget on just three media markets rather than spreading it out across the entire western United States. Although the media ran in just 3 markets, the sales spikes in these markets were enough to generate a 52% overall increase in bookings for Copper Mountain year-over-year.