Getting to the “why” behind the buy

Shoppers are only as loyal as their options. And their options don’t just reside solely within the four walls of your store. To understand the decisions shoppers make in-store, it’s important to examine them through a wide angle lens. How they aspire to live their lives, the information they consume, the conversations they share long before they put an item in the shopping cart is what ultimately guides their decisions. Through an ethnographic approach, we get to know shoppers at their deepest levels. This allows us to map out customer journeys that uncover the shifting emotions and needs that guide consumers to purchase and uncover new and better ways for retailers to innovate, helping retailers to not only attract customers but to become truly irreplaceable in their lives.

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